Content And Strategy

Now you can maximize your impact in the Engaging Networks platform for even more wins.

Your agency works hard to develop top notch campaign strategy that will help clients win campaigns and raise more money. An accredited Account Services partner focuses on outsourced campaign work for clients. Your success will focus on campaign strategy and content creation, rather than technical customisation of the platform

Some of the things our clients look to our accredited Account Services partners for include:

  • Top Of The Funnel Marketing

    Managing and selecting audiences, creating and integrating top of the funnel marketing campaigns

  • Acquisition & Reactivation

    Implementing social sharing and building acquisition and reactivation campaigns, data imports or exports.

  • Campaign Content

    Creating campaign content from existing templates, building broadcast emails & email automation workflows.

How Long Will It Take Me To Complete This Course?

The total training time for this course is circa: 12 hours


Course curriculum

  • 1

    Introduction

    • Course Introduction

  • 2

    Page-Builder

    • Logging In & Orientation

    • Main Menu

    • Pages Menu

    • Reports & Finance Menu

    • Managing Your Pages & Folders

    • Managing Your Page Settings

    • Creating A Page Builder Page

    • Sample Template Library

    • Layout and Text Blocks

    • Image Blocks

    • Shared Component Library

    • Code Blocks

    • Introduction To Forms

    • Adding A Form To Your Page

    • Editing your Form Fields

    • Adding Custom Questions

    • Adding Opt-In Questions

    • Managing Questions & Opt-Ins

    • Profiles & Conditional Content

    • Social Sharing

    • Display Widgets

    • Field Updates

    • Dependencies

    • Redirect & Filter

    • Page Types Overview

    • Static Pages

    • Split Test Pages

    • Ecards

  • 3

    Account Data

    • Introduction To Data Structure

    • Creating New Data Fields

    • Creating Custom Question Components

    • Creating Opt-In Question Components

    • Accessing Supporter Data

    • Building A Supporter Data Dashboard

    • Additional Dashboard Gadgets

    • Householding

    • Using Query Builder

    • Geo-Location

    • Managing Duplicate Records

    • Exporting Data From Engaging Networks

    • Creating & Using Export Groups

    • Importing Data Into Engaging Networks

    • Bulk Deleting Supporter Records

    • Creating Supporter Profiles

    • Creating Attributes

    • Tracking Parameters

    • Tracking Channels

    • Lead Forms

    • Engaging Networks GDPR Functionality

  • 4

    Advocacy Pages

    • How Petition Pages Operate

    • Setting Up A Petition Page

    • Setting Up The Thank You Page

    • Setting Up A Static Page For A Dependency Redirect

    • Adding A Dependency Redirect

    • Connecting Hub Content To A Petition

    • Adding Tracking Parameters To Your Page

    • Managing Your Tracking With Channels

    • Testing your Petition Page

    • An Overview Of Email To Target Databases

    • Email To Target Pages

    • Setting Up Page 1 Of An Email To Target Page

    • Setting Up Redirect & Filter Rules

    • Setting Up Target Message Blocks

    • Creating A Thank You Email & Page

    • Testing An Email To Target Page

    • Introduction To Tweet To Target

    • Making A Plan For Your Tweet To Target Campaign

    • Setting Up The Tweet To Target Data Capture Page

    • Setting Up Tweet To Target Blocks & Messaging

    • Testing & Launching Your Tweet To Target Page

    • Case Study: Samaritans UK

    • Advocacy Resource Links

  • 5

    Payment Pages

    • Standard Donation Pages

    • Premium Donation Pages

    • In Memorium Pages

    • Event Pages

  • 6

    Email

    • Broadcast Email Tool Navigation

    • Broadcast Email Settings

    • Broadcast Email Templates

    • Unsubscribe Pages

    • Setting Up A Single Email Campaign

    • Creating Single Email Campaign Content

    • Sending your Single Email Campaign

    • Creating Split Test Email Campaigns

    • Setting Up Profiles For Conditional Campaigns

    • Creating Conditional Content Email Campaigns

    • Creating Conditional Content Split Test Email Campaigns

    • Webinar: Conditional Content Emails with Firefly Partners

    • Email Deliverability Best Practice

  • 7

    Marketing Automation

    • Creating & Using Email Marketing Automations

    • Selecting Supporters For Email Marketing Automations

    • Jump To Journey In Marketing Automations

    • SMS Marketing Automations

  • 8

    Account Services Exams

    • Account Services Page-Builder Exam

    • Account Services Email Exam

  • 9

    Assignments

    • Account Services Assignments